Privacy Policy

Privacy Policy & Terms of Use for the Paul Binns Campaign

Effective Date: 06/01/2025

1. Introduction; Scope

Paul Binns (“we,” “us,” “our,” or “the Campaign”) respects your privacy and is committed to protecting the personal data you share with us. This Privacy Policy (together with any terms of use) explains how we collect, use, disclose, and protect personal information when you visit or interact with our website (the “Site”) or sign up for communications (including SMS/text messages), and what your rights are under applicable law.

By using the Site or providing personal data to us, you agree to the terms of this Privacy Policy and the Campaign’s practices regarding your information.

2. Definitions

  • “Personal Data” (or “Personal Information”): any information relating to an identified or identifiable individual, including name, email, phone number, address, and other categories as described below.

  • “Sensitive Data”: under Utah law, certain data revealing race/ethnicity, religious beliefs, health, precise geolocation, biometric data, etc.

  • “Controller/Processor”: the Campaign is a data controller; any vendor or service we retain to process data on our behalf is a processor.

  • “Consumer”: a natural person who is a Utah resident or otherwise whose data we process.

  • “You” or “your”: a visitor to our Site or user of our services.

3. Utah Consumer Privacy Act (UCPA) Compliance

Since December 31, 2023, the Utah Consumer Privacy Act (UCPA) applies.  Under the UCPA:

  • We must provide a clear, reasonably accessible privacy notice describing the categories of personal data collected, purposes, and disclosures. 

  • Utah consumers have rights (if applicable) including:

      • The right to confirm whether we process their personal data; 

      • The right to access a copy of their data (in a portable format) 

      • The right to request deletion of data they provided 

      • The right to opt out of processing for targeted advertising or sale of personal data 

  • The UCPA is enforced by the Utah Attorney General (no private right of action). 

  • We will not discriminate against a consumer for exercising their rights under the UCPA. 

  • If we employ processors, we will contractually require them to assist us in complying with UCPA obligations. 

Hence this Policy includes UCPA-relevant disclosures and mechanisms for your rights.

4. Information We Collect

4.1 From You (Voluntarily Provided)

When you choose to interact with the Campaign (e.g., via our contact forms, sign-ups, donations, volunteer forms, SMS opt-in), we may collect:

  • Name

  • Email address

  • Mailing address

  • Phone number

  • Demographic data (e.g. ZIP code, precinct)

  • Other information you submit (comments, preferences, survey responses, etc.)

4.2 Text / SMS Opt-In Information

If you sign up to receive text messages, we collect your phone number, carrier (if needed), and records of your consent (time, method).

4.3 Automatically Collected Data

When you visit the Site, we may automatically gather:

  • IP address

  • Device / browser type, operating system, screen resolution

  • Referral source (which site led you here)

  • Pages visited, time spent, click data, usage analytics

  • Cookies, pixel tags, web beacons, and similar technologies

We use cookies and tracking tools for site functionality, performance, analytics, and (if permitted) marketing/targeting. You may manage or reject cookies (but some features may break).

4.4 Aggregated or De-identified Data

We may aggregate or anonymize data (so no longer personally identifying) for statistical or research purposes. This is not subject to privacy restrictions once anonymized.

5. Purposes for Use

We may use personal data for one or more of the following:

  • To respond to your inquiries, requests, or support needs

  • To send campaign updates, newsletters, alerts, and solicitations (including via email or text)

  • To analyze, improve, and optimize our Site, messaging, and operations

  • To detect, prevent, or investigate fraud, abuse, or security incidents

  • To comply with legal, regulatory, audit, or law enforcement obligations

  • For internal recordkeeping

Text message data (phone number and consent) will be used solely to send you campaign-related messages, consistent with the scope of your consent.

6. Text Messaging / SMS Compliance (TCPA & Related Rules)

Text message opt-in consent and data will only be used for campaign-related communications and will not be shared or sold to third parties, except as required by law.

6.1 Required Consent

Under the federal Telephone Consumer Protection Act (TCPA), sending marketing / campaign texts using an automatic telephone dialing system (ATDS) or automated methods requires prior express written consent from the recipient. 

  • The consent must be clear and conspicuous. 

  • You must identify the sender, that the consent is not a condition of purchase or support, message frequency, and disclosure of carrier/data rates if applicable. 

  • The law also requires that marketing messages must be “logically and topically related” to the context in which consent was given. 

6.2 Opt-Out Mechanism

  • Every message you send must include a straightforward way to unsubscribe (e.g., “Reply STOP to opt out”). 

  • We must process opt-out requests promptly (typically within 10 business days) and must not send further messages (aside from a confirmation text) once opt-out is received. 

6.3 Revocation of Consent

Effective April 2025, new TCPA opt-out rules require that consumers may revoke consent in any reasonable manner and we must honor it within 10 business days. 

We may send one confirmation message (no promotional content) upon revocation (and must cease thereafter). 

6.4 Recordkeeping

We must maintain records of how, when, and via what language the consent was obtained. 

6.5 First Message Requirements

The first marketing message you send to a recipient often must contain required disclosures (sender identity, opt-out info, message frequency) per TCPA rules. 

6.6 Distinction: Marketing vs. Informational

  • Purely informational messages (e.g. polling updates, scheduling, confirmations) may have lower consent thresholds (prior express consent vs. prior express written). 

  • But care must be taken that the messages remain within the scope of the original consent and do not morph into promotions.

7. Sharing / Disclosure of Personal Data

We will not sell, rent, or lease your personal data to third parties. However, we may disclose data in these limited circumstances:

  • To our vendors, service providers, or contractors (processors) who need the data to assist us (e.g. email provider, SMS platform, analytics) — always under confidentiality and contract terms to enforce privacy and security

  • To comply with legal obligations (e.g. subpoenas, court orders, legal investigations)

  • To enforce our rights or defend claims

We will require that any third parties follow applicable privacy and security standards and assist in compliance with the UCPA.

8. Security; Data Retention

We use reasonable technical, administrative, and physical safeguards (e.g., encryption, access controls, secure servers) to protect your data. However, no system is perfectly secure, and we cannot guarantee absolute security.

We retain your personal data only as long as needed to fulfill the purposes described (or as required by law). Afterward, we will delete or anonymize the data, unless retention is required to complete pending obligations.

9. Children’s Privacy

We do not knowingly collect personal data from children under age 13. If we become aware that we’ve inadvertently collected such data without parental consent, we will take steps to delete it promptly.

10. Your Privacy Rights & Choices

You may have rights under applicable law (including UCPA) to:

  • Confirm whether we process your personal data

  • Access a copy of personal data provided to us (in portable form)

  • Request deletion of personal data you submitted

  • Opt out of processing for targeted advertising or the sale of your data

  • Withdraw consent (where processing is based on consent)

  • Lodge complaints with regulatory authorities

To exercise any of these rights, contact us via the contact information below. We may require authentication or additional details to verify your identity. We will respond to valid requests within statutory timeframes (e.g. Utah requires within 45 days under UCPA). 

11. Cookies, Tracking, and Third-Party Features

We may use cookies, web beacons, pixel tags, and analytics tools (such as Google Analytics) to monitor and analyze usage behavior, traffic sources, and improve our Site. We may also integrate social media or third-party plugins; those third parties’ data practices are governed by their own privacy policies, and we encourage you to review them.

You may block or delete cookies via your browser settings (though some features may cease working).

12. Changes to This Policy

We may update this Privacy Policy periodically (for legal, operational, or regulatory reasons). When we do, we will post the revised version with a new “Effective Date.” Your continued use of the Site or provision of data after modification will constitute acceptance of the updated policy.

We encourage you to check this page regularly for changes.

13. Contact Information

If you have questions, concerns, or want to exercise your rights, please contact:

Paul Binns Campaign

Email: binnsformayor@gmail.com

Phone: 801-450-7318